Download high-resolution image Look inside
Listen to a clip from the audiobook
audio pause button
0:00
0:00

Story Genius

How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere)

Author Lisa Cron
Look inside
Listen to a clip from the audiobook
audio pause button
0:00
0:00
Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.

It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. 

The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). 

In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.
© Kevin McIntyre
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers’ Program. She lives in Santa Monica, California. View titles by Lisa Cron
CONTENTS

Introduction 1


PART I. WHAT A STORY IS, AND WHAT IT ISN’T

Story: The Brain’s Decoder Ring 9
Myths Galore: Everything We Were Taught About Writing Is Wrong 19


PART II. CREATING THE INSIDE STORY

The What If? Expectation, Broken! 35
The Who: Whose Life Will You Utterly Upend? 53
The Why: Why, Exactly, Does Your Protagonist Care? 67
The Worldview: Your Protagonist’s, That Is 85
What Next? The Beauty of Cause and Effect 105
The When: An Offer Your Protagonist Can’t Refuse (But Probably Wants To) 123


PART III. CREATING AN EXTERNAL GAUNTLET TO SPUR YOUR PROTAGONIST’S INTERNAL STRUGGLE

9 The Opening: Of Your Novel and of the Story Genius Blueprinting System 147
10 The Real “Aha!” Moment: Where Will Your Story End? 165
11 Building Your Blueprint: How to Keep Track of All the Moving Parts 187
12 Going Back to Move Forward: How to Harvest the Past to Set Up the Plot 195
13 Story Logic: Making Sure Each “What” Has a “Why” 209
14 The Secret to Layering: Subplots, Storylines, and Secondary Characters 223
15 Writing Forward: Stories Grow in Spirals 245
INTRODUCTION 

What’s the biggest mistake writers make? This is the question I’ve been asked most frequently over the years. The answer is easy: they don’t know what a story is. So even though they have a great idea, their prose is gorgeous, and there’s a lot of action, there’s no real story, and so no driving sense of urgency, which translates to: no readers.

The result? Countless writers end up heartbroken because no matter how hard they work, how many writing workshops they take, how many degrees they earn, they still can’t get an agent, can’t get a book deal, and if they decide to self-publish (in order to show those talent-blind publishing bigwigs a thing or two), they can’t get anyone other than their friends and family to buy their book. The statistics can be scary. In 2012, the New York Times reported that most self-published books sell fewer than 150 copies; surveys reveal that agents reject over 96 percent of the submissions they receive (personally, I’d put the number even higher). So it’s no surprise that writers end up disappointed, sad, and sometimes even a tad bitter. Worse, they’re convinced that their failure proves one thing only: they have no talent.

That’s when that internal voice we all have, the one that pretends to have our best interest at heart, moves in for the kill. Whatever made me think I could be a writer? I should give it up immediately and express my creativity some other way. Like—I don’t know—interpretive dance. Don’t! Not only because chances are you do have the talent, but seriously, the world has way too many interpretive dancers as it is.

Here’s the truth: not understanding how story really works is not your fault. It’s on a par with not knowing exactly how your body absorbs the nutrients in the food you eat. You know that it does, and if you took high school biology, you probably remember that it has something to do with cells and membranes and amino acids, but the how of it is invisible (thank heaven). The same is true of the effect that story—all stories—have on you, and even more surprising, why they have that effect.

This book is designed to help you crack the story code, and make what was invisible, visible—not to mention eminently doable. It will turn you into a Story Genius. It will show you, step by step, how to craft a blueprint for your story that will set you up for success from the get-go. It will also drastically cut down on rewriting time—and it’s the only thing that will. You’ll not only hook readers from the very first sentence, but your novel—or screenplay, play, or short story—will be deeper, richer, and more compelling than anything you’ve written before. How can I be sure? Because we’re not talking about some new flavor-of-the-month writing system conjured out of thin air. We’re talking brain science.

Humans are wired for story. We hunt for and respond to certain specific things in every story we hear, watch, or read—and they’re the exact same specific things, regardless of the genre. Why is this so? Because story is the language of the brain. We think in story. The brain evolved to use story as its go-to “decoder ring” for reality, and so we’re really expert at probing stories for specific meaning and specific info—and I mean all of us, beginning at birth. Even a kindergartner recognizes an effective story, because it’s built into the architecture of the brain. Story is how we make sense of the world around us; it’s a system that predates written language by eons. Heck, before spoken language, we grunted and signed in story. I’d wager that early in the morning, the cranky among us still do.

Because our response to story is hardwired, it’s not something we have to learn or even think about, which is why we are often unaware of the power story has over us. When a story grabs you, you’re in its sway, no questions asked. You may have heard the oft-expressed sentiment that getting lost in a good story demands a “willing suspension of disbelief.” In fact, this couldn’t be less true, because it implies we have a choice as to whether we fall under the spell of a captivating story. We don’t have a choice. The power story has over us is biological. But while responding to story is hardwired, creating a story is not. As the great Southern writer Flannery O’Connor once noted, “Most people know what a story is until they sit down to write one.”1 But here’s the part she missed: before we can learn to write a story, we have to know what a story actually is. That is, we have to know what’s really hooking and holding readers.

The problem is that most writers mistake story for the things we can see on the page: the stunning prose, the authoritative voice, the intense and exciting plot, the clever structure. It’s a very natural mistake, and a crippling one. Because while no one could deny that all those things are important, they lack the crucial element that gives a story meaning and brings it to life.

What drives a story forward is, at first blush, invisible. It’s not talent. It’s not voice. It’s not the plot. Think electricity. The same way even the most powerful lamp is useless unless it’s plugged in, a story can’t engage readers without the electricity that illuminates the plot, the voice, and the talent, bringing them to life.

The question is: what, specifically, generates that juice?
"Using brain science, Cron busts the myths of good writing to help you find the real story behind all that plot and metaphor."
-- The Writer

"In [Cron's] new book, Story Genius, she picks up the. . . theme. . . that a protagonist’s internal struggle makes the story work, and offers step-by-step advice on how to exploit this truth about neuroscience for richer, deeper, better first drafts. . . .Cron provides exercises and examples to keep writers on track, always highlighting the fact that emotions engage the brain faster than anything else. . . .The concepts are easy to understand and they are certainly important. Even if you can’t go on a retreat, you should try to find time to do the exercises for your own blueprint."
-- PsychologyToday.com

"It’s a simple question: 'How do you write an effective, engaging story?' Ask Lisa Cron. An accomplished author and story coach, she has just published her second book, Story Genius. A manual of sorts, it teaches cognitive storytelling strategies and uses actual brain science to help make its readers into better writers."
-- Creative Screenwriting

"Cron, author of Wired for Story, proposes this new book as the answer to the question, What’s the biggest mistake writers make? She uses psychology and other sciences to explain what makes an utterly compelling story and how to write one. . . .Novice writers looking for a step-by-step guide to how to build—or fix—their novel might find a lot of useful information in here. . ."
-- Publishers Weekly

"Lost in the quagmire of trying to write a novel? Well, forget everything you've ever been told about story, because chances are, it's totally wrong. So where to turn? Story guru Cron not only gives you the skinny on why and how stories work (and why and how we respond to them), she also shows you how to craft a novel step by step, working with author Jenny Nash from the germ of an idea to a living, breathing story. I'd never consider writing a novel without Lisa's input, and neither should you."
-- Caroline Leavitt, New York Times best-selling author of Is This Tomorrow and Pictures of You

About

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story.

It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. 

The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). 

In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

Author

© Kevin McIntyre
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers’ Program. She lives in Santa Monica, California. View titles by Lisa Cron

Table of Contents

CONTENTS

Introduction 1


PART I. WHAT A STORY IS, AND WHAT IT ISN’T

Story: The Brain’s Decoder Ring 9
Myths Galore: Everything We Were Taught About Writing Is Wrong 19


PART II. CREATING THE INSIDE STORY

The What If? Expectation, Broken! 35
The Who: Whose Life Will You Utterly Upend? 53
The Why: Why, Exactly, Does Your Protagonist Care? 67
The Worldview: Your Protagonist’s, That Is 85
What Next? The Beauty of Cause and Effect 105
The When: An Offer Your Protagonist Can’t Refuse (But Probably Wants To) 123


PART III. CREATING AN EXTERNAL GAUNTLET TO SPUR YOUR PROTAGONIST’S INTERNAL STRUGGLE

9 The Opening: Of Your Novel and of the Story Genius Blueprinting System 147
10 The Real “Aha!” Moment: Where Will Your Story End? 165
11 Building Your Blueprint: How to Keep Track of All the Moving Parts 187
12 Going Back to Move Forward: How to Harvest the Past to Set Up the Plot 195
13 Story Logic: Making Sure Each “What” Has a “Why” 209
14 The Secret to Layering: Subplots, Storylines, and Secondary Characters 223
15 Writing Forward: Stories Grow in Spirals 245

Excerpt

INTRODUCTION 

What’s the biggest mistake writers make? This is the question I’ve been asked most frequently over the years. The answer is easy: they don’t know what a story is. So even though they have a great idea, their prose is gorgeous, and there’s a lot of action, there’s no real story, and so no driving sense of urgency, which translates to: no readers.

The result? Countless writers end up heartbroken because no matter how hard they work, how many writing workshops they take, how many degrees they earn, they still can’t get an agent, can’t get a book deal, and if they decide to self-publish (in order to show those talent-blind publishing bigwigs a thing or two), they can’t get anyone other than their friends and family to buy their book. The statistics can be scary. In 2012, the New York Times reported that most self-published books sell fewer than 150 copies; surveys reveal that agents reject over 96 percent of the submissions they receive (personally, I’d put the number even higher). So it’s no surprise that writers end up disappointed, sad, and sometimes even a tad bitter. Worse, they’re convinced that their failure proves one thing only: they have no talent.

That’s when that internal voice we all have, the one that pretends to have our best interest at heart, moves in for the kill. Whatever made me think I could be a writer? I should give it up immediately and express my creativity some other way. Like—I don’t know—interpretive dance. Don’t! Not only because chances are you do have the talent, but seriously, the world has way too many interpretive dancers as it is.

Here’s the truth: not understanding how story really works is not your fault. It’s on a par with not knowing exactly how your body absorbs the nutrients in the food you eat. You know that it does, and if you took high school biology, you probably remember that it has something to do with cells and membranes and amino acids, but the how of it is invisible (thank heaven). The same is true of the effect that story—all stories—have on you, and even more surprising, why they have that effect.

This book is designed to help you crack the story code, and make what was invisible, visible—not to mention eminently doable. It will turn you into a Story Genius. It will show you, step by step, how to craft a blueprint for your story that will set you up for success from the get-go. It will also drastically cut down on rewriting time—and it’s the only thing that will. You’ll not only hook readers from the very first sentence, but your novel—or screenplay, play, or short story—will be deeper, richer, and more compelling than anything you’ve written before. How can I be sure? Because we’re not talking about some new flavor-of-the-month writing system conjured out of thin air. We’re talking brain science.

Humans are wired for story. We hunt for and respond to certain specific things in every story we hear, watch, or read—and they’re the exact same specific things, regardless of the genre. Why is this so? Because story is the language of the brain. We think in story. The brain evolved to use story as its go-to “decoder ring” for reality, and so we’re really expert at probing stories for specific meaning and specific info—and I mean all of us, beginning at birth. Even a kindergartner recognizes an effective story, because it’s built into the architecture of the brain. Story is how we make sense of the world around us; it’s a system that predates written language by eons. Heck, before spoken language, we grunted and signed in story. I’d wager that early in the morning, the cranky among us still do.

Because our response to story is hardwired, it’s not something we have to learn or even think about, which is why we are often unaware of the power story has over us. When a story grabs you, you’re in its sway, no questions asked. You may have heard the oft-expressed sentiment that getting lost in a good story demands a “willing suspension of disbelief.” In fact, this couldn’t be less true, because it implies we have a choice as to whether we fall under the spell of a captivating story. We don’t have a choice. The power story has over us is biological. But while responding to story is hardwired, creating a story is not. As the great Southern writer Flannery O’Connor once noted, “Most people know what a story is until they sit down to write one.”1 But here’s the part she missed: before we can learn to write a story, we have to know what a story actually is. That is, we have to know what’s really hooking and holding readers.

The problem is that most writers mistake story for the things we can see on the page: the stunning prose, the authoritative voice, the intense and exciting plot, the clever structure. It’s a very natural mistake, and a crippling one. Because while no one could deny that all those things are important, they lack the crucial element that gives a story meaning and brings it to life.

What drives a story forward is, at first blush, invisible. It’s not talent. It’s not voice. It’s not the plot. Think electricity. The same way even the most powerful lamp is useless unless it’s plugged in, a story can’t engage readers without the electricity that illuminates the plot, the voice, and the talent, bringing them to life.

The question is: what, specifically, generates that juice?

Praise

"Using brain science, Cron busts the myths of good writing to help you find the real story behind all that plot and metaphor."
-- The Writer

"In [Cron's] new book, Story Genius, she picks up the. . . theme. . . that a protagonist’s internal struggle makes the story work, and offers step-by-step advice on how to exploit this truth about neuroscience for richer, deeper, better first drafts. . . .Cron provides exercises and examples to keep writers on track, always highlighting the fact that emotions engage the brain faster than anything else. . . .The concepts are easy to understand and they are certainly important. Even if you can’t go on a retreat, you should try to find time to do the exercises for your own blueprint."
-- PsychologyToday.com

"It’s a simple question: 'How do you write an effective, engaging story?' Ask Lisa Cron. An accomplished author and story coach, she has just published her second book, Story Genius. A manual of sorts, it teaches cognitive storytelling strategies and uses actual brain science to help make its readers into better writers."
-- Creative Screenwriting

"Cron, author of Wired for Story, proposes this new book as the answer to the question, What’s the biggest mistake writers make? She uses psychology and other sciences to explain what makes an utterly compelling story and how to write one. . . .Novice writers looking for a step-by-step guide to how to build—or fix—their novel might find a lot of useful information in here. . ."
-- Publishers Weekly

"Lost in the quagmire of trying to write a novel? Well, forget everything you've ever been told about story, because chances are, it's totally wrong. So where to turn? Story guru Cron not only gives you the skinny on why and how stories work (and why and how we respond to them), she also shows you how to craft a novel step by step, working with author Jenny Nash from the germ of an idea to a living, breathing story. I'd never consider writing a novel without Lisa's input, and neither should you."
-- Caroline Leavitt, New York Times best-selling author of Is This Tomorrow and Pictures of You

PRH Education High School Collections

All reading communities should contain protected time for the sake of reading. Independent reading practices emphasize the process of making meaning through reading, not an end product. The school culture (teachers, administration, etc.) should affirm this daily practice time as inherently important instructional time for all readers. (NCTE, 2019)   The Penguin Random House High

Read more

PRH Education Translanguaging Collections

Translanguaging is a communicative practice of bilinguals and multilinguals, that is, it is a practice whereby bilinguals and multilinguals use their entire linguistic repertoire to communicate and make meaning (García, 2009; García, Ibarra Johnson, & Seltzer, 2017)   It is through that lens that we have partnered with teacher educators and bilingual education experts, Drs.

Read more

PRH Education Classroom Libraries

“Books are a students’ passport to entering and actively participating in a global society with the empathy, compassion, and knowledge it takes to become the problem solvers the world needs.” –Laura Robb   Research shows that reading and literacy directly impacts students’ academic success and personal growth. To help promote the importance of daily independent

Read more