The Secret Thoughts of Successful Women

And Men: Why Capable People Suffer from Impostor Syndrome and How to Thrive In Spite of It

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Hardcover
$30.00 US
6.37"W x 9.53"H x 1.11"D  
On sale Oct 25, 2011 | 304 Pages | 9780307452719
Grades 9-12

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It’s only because they like me. I was in the right place at the right time. I just work harder than the others. I don’t deserve this. It’s just a matter of time before I am found out. Someone must have made a terrible mistake.

If you are a working woman, chances are this inter­nal monologue sounds all too familiar. And you’re not alone. From the high-achieving Ph.D. candidate convinced she’s only been admitted to the program because of a clerical error to the senior executive who worries others will find out she’s in way over her head, a shocking number of accomplished women in all ca­reer paths and at every level feel as though they are faking it—impostors in their own lives and careers.

While the impostor syndrome is not unique to women, women are more apt to agonize over tiny mistakes, see even constructive criticism as evi­dence of their shortcomings, and chalk up their accomplishments to luck rather than skill. They often unconsciously overcompensate with crippling perfec­tionism, overpreparation, maintaining a lower pro­file, withholding their talents and opinions, or never finishing important projects. When they do succeed, they think, Phew, I fooled ’em again.

An internationally known speaker, Valerie Young has devoted her career to understanding women’s most deeply held beliefs about themselves and their success. In her decades of in-the-trenches research, she has uncovered the often surprising reasons why so many accomplished women experience this crushing self-doubt.

In The Secret Thoughts of Successful Women, Young gives these women the solution they have been seek­ing. Combining insightful analysis with effective ad­vice and anecdotes, she explains what the impostor syndrome is, why fraud fears are more common in women, and how you can recognize the way it mani­fests in your life. With her empowering, step-by-step plan, you will learn to take ownership of your success, overcome self-doubt, and banish the thought patterns that undermine your ability to feel—and act—as bright and capable as others already know you are.

“Young’s extremely perceptive and action-oriented solutions shine; she urges women to focus on their actual, measurable achievements without editorializing (“just the facts, ma’am!”) and to take their cue from men and to fake it till they make it. A can’t-miss primer for businesswomen everywhere."
Publishers Weekly (starred review)

"The Secret Thoughts of Successful Women examines a common affliction and offers tools, insight, scientific evidence, and numerous examples that aim to banish the impostor for good. Valerie Young’s diligence, passion for the subject, and belief that anyone can overcome feelings of inadequacy, duplicity, and unworthiness rings loudly throughout The Secret Thoughts of Successful Women."
—New York Journal of Books

“Self-doubt is common, but when it impedes you from attaining your goals it’s time to take action. This book shows you how to move beyond feeling like an imposter so that you can achieve your full personal and professional potential.”
--Lois P. Frankel, Ph.D., author of Nice Girls Just Don’t Get It and Nice Girls Don’t Get the Corner Office

“Valerie Young introduces us to the “Impostor Syndrome,” a fascinating pattern of thinking that many successful women feel today. If you, in any way, feel you don’t deserve your success, this is the book that will help you embrace the richness of the person you truly are.”
--Susan Jeffers, Ph. D., author of Feel the Fear and Do It Anyway® and Embracing Uncertainty

“Valerie Young's The Secret Thoughts of Successful Women is going to help a lot of talented women break free of self-doubt. The book is profound and practical, full of insights that will show you who you really are. You'll like what you see."
--Barbara Sher, New York Times bestselling author of I Could Do Anything If I Only Knew What It Was

“A calm, measured book that quells that nagging inner voice that says you’re not good enough, smart enough, or prepared enough to succeed. Women who second-guess themselves need to hear Valerie Young’s message.”
--Susan Pinker, Psychologist, Author of The Sexual Paradox: Men, Women and the Real Gender Gap

The Secret Thoughts of Successful Women may look like an ordinary self-help book, but there’s nothing ordinary about it. Valerie Young has given us a power tool to enrich and expand our lives in ways we may never dared to imagine. Although I’ve been vaguely aware of the impostor syndrome for years, now I not only understand it, but believe this book could inspire a new crusade to stamp out this insidious disorder that has caused so much unhappiness and wasted so much talent. I think The Secret Thoughts of Successful Women is as important as The Feminine Mystique. Quite simply, if you are a woman—or love one—this book belongs in your library."
--Barbara J. Winter Author of Making a Living Without a Job

“Dr. Young is a mapmaker. She inspires us to “go for it” by providing guidelines to make success a choice based on our values rather than on our fear of incompetence. [This book] is a gift to millions who want to replace fear and suffering with excitement and joy in their achievements. I am recommending it to all my clients and students who suffer with impostor feelings.”
--Dr. Suzanne Imes, Co-Coiner of the Impostor Phenomenon

“Valerie Young’s book, The Secret Thoughts of Successful Women, provides important insights into the Impostor Experience of very competent women. She provides important knowledge that can help women begin to truly appreciate and acclaim their success.”
--Pauline Rose Clance, Ph.D., ABPP, Co-Coiner of the Impostor Phenomenon

“This is an important book to read for just about every woman I know, because however competent and accomplished they are, women can still feel they are faking it. Valerie Young guides women with depth and awareness of this impostor syndrome, coaching them with valuable tools on how to let go of these self-limiting beliefs and embrace their own success with authenticity.”
--Iris J. Newalu, Director, Smith College Executive Education for Women

“I wish I could have read Dr. Young’s book twenty-five years ago when I was convinced that my acceptance into a prestigious college was a mistake; or 18 years ago when, as a new lawyer, I was naively under the impression that I could compete effectively within a department dominated by men simply by waiting to be noticed for my hard work without self-promoting; or even 12 years ago when I felt like an incompetent fraud after being promoted into my dream job. The Secret Thoughts of Successful Women is a critical resource full of practical solutions for the impostor feelings that plague successful women."
--Ellen J. Duffy, VP and Deputy General Counsel, Genworth Financial

“Valerie Young will transform the lives of professional women with Secret Thoughts, a book that provides life-changing insight on how to overpower limiting thoughts and behaviors. It was so empowering to realize that I am not unique in feeling like a fraud and that countless successful women like me also experience the Impostor Syndrome."
-- Betty Shanahan, Executive Director & CEO, Society of Women Engineers
© Danielle Tait
Valerie Young is considered the leading expert on impostor syndrome and co-founder of Impostor Syndrome Institute. She’s spoken to over half a million people at such diverse organizations as Pfizer, Google, Boeing, Microsoft, P&G, Carrier, NASA, National Cancer Institute, and over 100 universities including Harvard, MIT, and Oxford. Her advice has been cited in such publications as Time, Newsweek, Science, and O magazines and The New York Times, Wall Street Journal, Chicago Tribune, Sydney Morning Herald, and Globe and Mail. She lives in South Hadley, Massachusetts. Her book is available in five languages. View titles by Valerie Young
The Perfectionist’s View of Competence

For the Perfectionist, there is a single focus, and that is how something is done. Your competence rule book is quite straightforward. I should deliver an unblemished performance 100 percent of the time. Every aspect of my work must be exemplary. Nothing short of perfect is acceptable. When you fail to measure up to these unrealistically high standards, it only confirms your feelings of impostorism.

Some Perfectionists hold only themselves to these exacting standards, while others impose them on other people. At home the latter might sound like this: No, honey, that’s not how you fold a towel—this is how you fold a towel. There is a right and wrong way to do everything, from packing the car for vacation to preparing a project plan. Since no one can measure up to your precise standards, your motto is If you want something done right, you’ve got to do it yourself. When you do delegate, you are often frustrated and disappointed at the results.

To be clear, perfectionism is not the same as a healthy drive to excel. You can seek excellence without demanding perfection. More important, non-Perfectionists will attempt difficult challenges and feel okay about themselves afterward—whether they succeed or not. And they’re flexible enough to redefine success as the situation warrants. That’s not to say they aren’t disappointed if they fail. But as long as they gave it their best shot there is no shame. Not so for the Perfectionist.

Indeed, for you just the opposite occurs. Quality-wise, Perfectionists always go for the gold, the A+, the top spot. Anything less and you subject yourself to harsh inner criticism, often experiencing deep shame at your perceived “failure.” Precisely because there is such shame in failing, you may avoid altogether attempting anything new or difficult. After all, get­ting things “right” takes a lot of effort, energy, and aggravation. It’s much easier not to even try than to put yourself through those paces and risk the humiliation of coming up short.

Even if you are extremely motivated, success is rarely satisfying be­cause you always believe you could have done even better. You get into a good school but are disappointed because you could have gotten into a better one. You deliver a top-notch presentation but kick yourself for not remembering to make some minor point. You broker a major transaction only to wonder if you could have struck an even better deal.

Perfectionism is a hard habit to break because it’s self-reinforcing. Be­cause you do overprepare, you often turn out a stellar performance, which in turn reinforces your drive to maintain that perfect record. But it’s a huge setup. Because when you expect yourself and your work to always be per­fect, it’s a matter not of if you will be disappointed but when.

Perfectionism is not a quest for the best. It is a pursuit of the worst in ourselves, the part that tells us that nothing we do will ever be good enough—that we should try again. —Julia Cameron, author, poet, playwright, and filmmaker
 
Competence Reframes for the Perfectionist

What you consider to be merely “satisfactory” work probably far exceeds what’s actually required. That’s why it is so important to reframe your cur­rent thinking about things like “quality” and “standards.” I spent twenty-five years working with people who aspired to be their own boss. As a rule, the women were far more likely to wait for everything to be perfect before they’d launch. They’d endlessly tinker and tweak and adjust, making sure everything was just so, but they never began. In the end these high-minded notions of “quality standards” and “getting it right” equal paralysis.

On the whole, male entrepreneurs operate from a very different defini­tion of quality. The mantra repeated by speakers at the numerous online business seminars I’ve attended always comes down to some variation of “You don’t have to get it right, you just have to get it going.”

Some business gurus go even further, telling procrastinating Perfec­tionists that “Half-ass is better than no ass.” The wording may have been crass, but the fundamental truth remains: If you wait for everything to be perfect, you’ll never act. Whether it’s a product, a service, or an idea, you have to put version one out there, get some feedback, improve on it, then create a new and improved version from there. You can always course correct as you go. But at some point you must decide it really is good enough.

If you work in the corporate world, medicine, or academia, you may be understandably turned off by advice like “Half-ass is better than no ass.” So what if we repackage it into something more respectable, like a para­digm? As it turns out, the software-development world not only shares the basic mindset of my Internet marketer friends, but the concept even has an official-sounding name. Paradigm creator James Bach calls it “good enough quality,” or GEQ.

Bach’s article “Good Enough Quality: Beyond the Buzzword” ap­peared in a well-respected publication dedicated to advancing the theory and application of computing and information technology. In it he asserts that GEQ is standard operating procedure in the software-manufacturing world, explaining that “Microsoft begins every project with the certain knowledge that they will choose to ship [a software product] with known bugs.”2 This is not a jab at Microsoft or, for that matter, any software com­pany. Rather, it’s recognizing the reality that any manufacturer in the tech­nology sector must operate with a degree of uncertainty.

To be clear: The principles of GEQ—or “Half-ass is better than no ass”—have nothing whatsoever to do with mediocrity. Nor are they about providing the minimum quality you can get away with. None of the seven- and eight-figure-earning entrepreneurs I know got rich selling schlock. And Bill Gates and Steve Jobs did not build the two dominant technology companies in the world by putting out inferior products. For a product to be considered “good enough,” Bach insists it must still meet certain cri­teria. To guide those efforts, his good-enough quality paradigm includes six factors and six “vital perspectives.” Notably, being perfect is not one of them.

None of this is to say that you have to relinquish your quest for excel­lence or do things willy-nilly. What it does mean is, with some obvious exceptions such as performing surgery or flying an airplane, not every­thing you do deserves 100 percent. It’s a matter of being selective about where you put your efforts and not wasting time fussing over routine tasks when an adequate effort is all that is required. If you get a chance to go back and make improvements later, great—if not, move on. There’s a reason why scientist and science fiction writer Isaac Asimov is proud to describe himself as a “non-perfectionist,” telling fans, “Don’t agonize. It slows you down.” With five hundred books to his name, I’d say he’s on to something.
 
Reframing perfectionism is also a smart career move. If you work with other people, there’s a good chance that your constant need for everything to be just so is a problem for them too. A project manager at IBM told me things got so bad with one perfection-obsessed team member that she finally had to pull her aside to say, “Knock it off. You’re slowing the whole team down.”

Rather than enabling your success, perfectionist thinking is actually a gigantic barrier. The late author Jennifer White said it best: “Perfectionism has nothing to do with getting it right. It has nothing to do with having high standards. Perfectionism is a refusal to let yourself move ahead.” It’s that last line that is so powerful.

It will take some practice, but you really can learn to appreciate the virtues of non-perfection. The most beautiful trees are often those that are the most misshapen. Many of the most profound scientific discover­ies were the result of mistakes. I once read that in some Islamic art, small flaws are intentionally built in as a humble acknowledgment that only God is perfect. How stupendously boring life would be if every wave was the perfect wave, every kiss the perfect kiss. There is utility, beauty, and grace in non-perfection. Learn to embrace it.
“[Valerie] Young’s extremely perceptive and action-oriented solutions shine. . . . A can’t-miss primer for businesswomen everywhere.”Publishers Weekly (starred review)

The Secret Thoughts of Successful Women examines a common affliction and offers tools, insight, scientific evidence, and numerous examples that aim to banish the impostor for good. Valerie Young’s diligence, passion for the subject, and belief that anyone can overcome feelings of inadequacy, duplicity, and unworthiness rings loudly throughout The Secret Thoughts of Successful Women.”New York Journal of Books

“Dr. Young is a mapmaker. She inspires us to go for it by providing guidelines to make success a choice based on our values rather than on our fear of incompetence. This book is a gift to the millions who want to replace fear and suffering with excitement and joy in their achievements. I am recommending it to all my clients and students who suffer with impostor feelings.”—Suzanne Imes, Ph.D., co-coiner of the impostor phenomenon

“Valerie Young’s book, The Secret Thoughts of Successful Women, provides important insights into the impostor experience of very competent women. She provides important knowledge that can help women begin to truly appreciate and acclaim their success.”—Pauline Rose Clance, Ph.D., ABPP, co-coiner of the impostor phenomenon

“Self-doubt is common, but when it impedes you from attaining your goals, it’s time to take action. This book shows you how to move beyond feeling like an impostor so that you can achieve your full personal and professional potential.”—Lois P. Frankel, Ph.D., author of Nice Girls Just Don’t Get It and Nice Girls Don’t Get the Corner Office

The Secret Thoughts of Successful Women is as important as The Feminine Mystique. Quite simply, if you are a woman—or love one—this book belongs in your library.”—Barbara J. Winter, author of Making a Living Without a Job

About

It’s only because they like me. I was in the right place at the right time. I just work harder than the others. I don’t deserve this. It’s just a matter of time before I am found out. Someone must have made a terrible mistake.

If you are a working woman, chances are this inter­nal monologue sounds all too familiar. And you’re not alone. From the high-achieving Ph.D. candidate convinced she’s only been admitted to the program because of a clerical error to the senior executive who worries others will find out she’s in way over her head, a shocking number of accomplished women in all ca­reer paths and at every level feel as though they are faking it—impostors in their own lives and careers.

While the impostor syndrome is not unique to women, women are more apt to agonize over tiny mistakes, see even constructive criticism as evi­dence of their shortcomings, and chalk up their accomplishments to luck rather than skill. They often unconsciously overcompensate with crippling perfec­tionism, overpreparation, maintaining a lower pro­file, withholding their talents and opinions, or never finishing important projects. When they do succeed, they think, Phew, I fooled ’em again.

An internationally known speaker, Valerie Young has devoted her career to understanding women’s most deeply held beliefs about themselves and their success. In her decades of in-the-trenches research, she has uncovered the often surprising reasons why so many accomplished women experience this crushing self-doubt.

In The Secret Thoughts of Successful Women, Young gives these women the solution they have been seek­ing. Combining insightful analysis with effective ad­vice and anecdotes, she explains what the impostor syndrome is, why fraud fears are more common in women, and how you can recognize the way it mani­fests in your life. With her empowering, step-by-step plan, you will learn to take ownership of your success, overcome self-doubt, and banish the thought patterns that undermine your ability to feel—and act—as bright and capable as others already know you are.

“Young’s extremely perceptive and action-oriented solutions shine; she urges women to focus on their actual, measurable achievements without editorializing (“just the facts, ma’am!”) and to take their cue from men and to fake it till they make it. A can’t-miss primer for businesswomen everywhere."
Publishers Weekly (starred review)

"The Secret Thoughts of Successful Women examines a common affliction and offers tools, insight, scientific evidence, and numerous examples that aim to banish the impostor for good. Valerie Young’s diligence, passion for the subject, and belief that anyone can overcome feelings of inadequacy, duplicity, and unworthiness rings loudly throughout The Secret Thoughts of Successful Women."
—New York Journal of Books

“Self-doubt is common, but when it impedes you from attaining your goals it’s time to take action. This book shows you how to move beyond feeling like an imposter so that you can achieve your full personal and professional potential.”
--Lois P. Frankel, Ph.D., author of Nice Girls Just Don’t Get It and Nice Girls Don’t Get the Corner Office

“Valerie Young introduces us to the “Impostor Syndrome,” a fascinating pattern of thinking that many successful women feel today. If you, in any way, feel you don’t deserve your success, this is the book that will help you embrace the richness of the person you truly are.”
--Susan Jeffers, Ph. D., author of Feel the Fear and Do It Anyway® and Embracing Uncertainty

“Valerie Young's The Secret Thoughts of Successful Women is going to help a lot of talented women break free of self-doubt. The book is profound and practical, full of insights that will show you who you really are. You'll like what you see."
--Barbara Sher, New York Times bestselling author of I Could Do Anything If I Only Knew What It Was

“A calm, measured book that quells that nagging inner voice that says you’re not good enough, smart enough, or prepared enough to succeed. Women who second-guess themselves need to hear Valerie Young’s message.”
--Susan Pinker, Psychologist, Author of The Sexual Paradox: Men, Women and the Real Gender Gap

The Secret Thoughts of Successful Women may look like an ordinary self-help book, but there’s nothing ordinary about it. Valerie Young has given us a power tool to enrich and expand our lives in ways we may never dared to imagine. Although I’ve been vaguely aware of the impostor syndrome for years, now I not only understand it, but believe this book could inspire a new crusade to stamp out this insidious disorder that has caused so much unhappiness and wasted so much talent. I think The Secret Thoughts of Successful Women is as important as The Feminine Mystique. Quite simply, if you are a woman—or love one—this book belongs in your library."
--Barbara J. Winter Author of Making a Living Without a Job

“Dr. Young is a mapmaker. She inspires us to “go for it” by providing guidelines to make success a choice based on our values rather than on our fear of incompetence. [This book] is a gift to millions who want to replace fear and suffering with excitement and joy in their achievements. I am recommending it to all my clients and students who suffer with impostor feelings.”
--Dr. Suzanne Imes, Co-Coiner of the Impostor Phenomenon

“Valerie Young’s book, The Secret Thoughts of Successful Women, provides important insights into the Impostor Experience of very competent women. She provides important knowledge that can help women begin to truly appreciate and acclaim their success.”
--Pauline Rose Clance, Ph.D., ABPP, Co-Coiner of the Impostor Phenomenon

“This is an important book to read for just about every woman I know, because however competent and accomplished they are, women can still feel they are faking it. Valerie Young guides women with depth and awareness of this impostor syndrome, coaching them with valuable tools on how to let go of these self-limiting beliefs and embrace their own success with authenticity.”
--Iris J. Newalu, Director, Smith College Executive Education for Women

“I wish I could have read Dr. Young’s book twenty-five years ago when I was convinced that my acceptance into a prestigious college was a mistake; or 18 years ago when, as a new lawyer, I was naively under the impression that I could compete effectively within a department dominated by men simply by waiting to be noticed for my hard work without self-promoting; or even 12 years ago when I felt like an incompetent fraud after being promoted into my dream job. The Secret Thoughts of Successful Women is a critical resource full of practical solutions for the impostor feelings that plague successful women."
--Ellen J. Duffy, VP and Deputy General Counsel, Genworth Financial

“Valerie Young will transform the lives of professional women with Secret Thoughts, a book that provides life-changing insight on how to overpower limiting thoughts and behaviors. It was so empowering to realize that I am not unique in feeling like a fraud and that countless successful women like me also experience the Impostor Syndrome."
-- Betty Shanahan, Executive Director & CEO, Society of Women Engineers

Author

© Danielle Tait
Valerie Young is considered the leading expert on impostor syndrome and co-founder of Impostor Syndrome Institute. She’s spoken to over half a million people at such diverse organizations as Pfizer, Google, Boeing, Microsoft, P&G, Carrier, NASA, National Cancer Institute, and over 100 universities including Harvard, MIT, and Oxford. Her advice has been cited in such publications as Time, Newsweek, Science, and O magazines and The New York Times, Wall Street Journal, Chicago Tribune, Sydney Morning Herald, and Globe and Mail. She lives in South Hadley, Massachusetts. Her book is available in five languages. View titles by Valerie Young

Excerpt

The Perfectionist’s View of Competence

For the Perfectionist, there is a single focus, and that is how something is done. Your competence rule book is quite straightforward. I should deliver an unblemished performance 100 percent of the time. Every aspect of my work must be exemplary. Nothing short of perfect is acceptable. When you fail to measure up to these unrealistically high standards, it only confirms your feelings of impostorism.

Some Perfectionists hold only themselves to these exacting standards, while others impose them on other people. At home the latter might sound like this: No, honey, that’s not how you fold a towel—this is how you fold a towel. There is a right and wrong way to do everything, from packing the car for vacation to preparing a project plan. Since no one can measure up to your precise standards, your motto is If you want something done right, you’ve got to do it yourself. When you do delegate, you are often frustrated and disappointed at the results.

To be clear, perfectionism is not the same as a healthy drive to excel. You can seek excellence without demanding perfection. More important, non-Perfectionists will attempt difficult challenges and feel okay about themselves afterward—whether they succeed or not. And they’re flexible enough to redefine success as the situation warrants. That’s not to say they aren’t disappointed if they fail. But as long as they gave it their best shot there is no shame. Not so for the Perfectionist.

Indeed, for you just the opposite occurs. Quality-wise, Perfectionists always go for the gold, the A+, the top spot. Anything less and you subject yourself to harsh inner criticism, often experiencing deep shame at your perceived “failure.” Precisely because there is such shame in failing, you may avoid altogether attempting anything new or difficult. After all, get­ting things “right” takes a lot of effort, energy, and aggravation. It’s much easier not to even try than to put yourself through those paces and risk the humiliation of coming up short.

Even if you are extremely motivated, success is rarely satisfying be­cause you always believe you could have done even better. You get into a good school but are disappointed because you could have gotten into a better one. You deliver a top-notch presentation but kick yourself for not remembering to make some minor point. You broker a major transaction only to wonder if you could have struck an even better deal.

Perfectionism is a hard habit to break because it’s self-reinforcing. Be­cause you do overprepare, you often turn out a stellar performance, which in turn reinforces your drive to maintain that perfect record. But it’s a huge setup. Because when you expect yourself and your work to always be per­fect, it’s a matter not of if you will be disappointed but when.

Perfectionism is not a quest for the best. It is a pursuit of the worst in ourselves, the part that tells us that nothing we do will ever be good enough—that we should try again. —Julia Cameron, author, poet, playwright, and filmmaker
 
Competence Reframes for the Perfectionist

What you consider to be merely “satisfactory” work probably far exceeds what’s actually required. That’s why it is so important to reframe your cur­rent thinking about things like “quality” and “standards.” I spent twenty-five years working with people who aspired to be their own boss. As a rule, the women were far more likely to wait for everything to be perfect before they’d launch. They’d endlessly tinker and tweak and adjust, making sure everything was just so, but they never began. In the end these high-minded notions of “quality standards” and “getting it right” equal paralysis.

On the whole, male entrepreneurs operate from a very different defini­tion of quality. The mantra repeated by speakers at the numerous online business seminars I’ve attended always comes down to some variation of “You don’t have to get it right, you just have to get it going.”

Some business gurus go even further, telling procrastinating Perfec­tionists that “Half-ass is better than no ass.” The wording may have been crass, but the fundamental truth remains: If you wait for everything to be perfect, you’ll never act. Whether it’s a product, a service, or an idea, you have to put version one out there, get some feedback, improve on it, then create a new and improved version from there. You can always course correct as you go. But at some point you must decide it really is good enough.

If you work in the corporate world, medicine, or academia, you may be understandably turned off by advice like “Half-ass is better than no ass.” So what if we repackage it into something more respectable, like a para­digm? As it turns out, the software-development world not only shares the basic mindset of my Internet marketer friends, but the concept even has an official-sounding name. Paradigm creator James Bach calls it “good enough quality,” or GEQ.

Bach’s article “Good Enough Quality: Beyond the Buzzword” ap­peared in a well-respected publication dedicated to advancing the theory and application of computing and information technology. In it he asserts that GEQ is standard operating procedure in the software-manufacturing world, explaining that “Microsoft begins every project with the certain knowledge that they will choose to ship [a software product] with known bugs.”2 This is not a jab at Microsoft or, for that matter, any software com­pany. Rather, it’s recognizing the reality that any manufacturer in the tech­nology sector must operate with a degree of uncertainty.

To be clear: The principles of GEQ—or “Half-ass is better than no ass”—have nothing whatsoever to do with mediocrity. Nor are they about providing the minimum quality you can get away with. None of the seven- and eight-figure-earning entrepreneurs I know got rich selling schlock. And Bill Gates and Steve Jobs did not build the two dominant technology companies in the world by putting out inferior products. For a product to be considered “good enough,” Bach insists it must still meet certain cri­teria. To guide those efforts, his good-enough quality paradigm includes six factors and six “vital perspectives.” Notably, being perfect is not one of them.

None of this is to say that you have to relinquish your quest for excel­lence or do things willy-nilly. What it does mean is, with some obvious exceptions such as performing surgery or flying an airplane, not every­thing you do deserves 100 percent. It’s a matter of being selective about where you put your efforts and not wasting time fussing over routine tasks when an adequate effort is all that is required. If you get a chance to go back and make improvements later, great—if not, move on. There’s a reason why scientist and science fiction writer Isaac Asimov is proud to describe himself as a “non-perfectionist,” telling fans, “Don’t agonize. It slows you down.” With five hundred books to his name, I’d say he’s on to something.
 
Reframing perfectionism is also a smart career move. If you work with other people, there’s a good chance that your constant need for everything to be just so is a problem for them too. A project manager at IBM told me things got so bad with one perfection-obsessed team member that she finally had to pull her aside to say, “Knock it off. You’re slowing the whole team down.”

Rather than enabling your success, perfectionist thinking is actually a gigantic barrier. The late author Jennifer White said it best: “Perfectionism has nothing to do with getting it right. It has nothing to do with having high standards. Perfectionism is a refusal to let yourself move ahead.” It’s that last line that is so powerful.

It will take some practice, but you really can learn to appreciate the virtues of non-perfection. The most beautiful trees are often those that are the most misshapen. Many of the most profound scientific discover­ies were the result of mistakes. I once read that in some Islamic art, small flaws are intentionally built in as a humble acknowledgment that only God is perfect. How stupendously boring life would be if every wave was the perfect wave, every kiss the perfect kiss. There is utility, beauty, and grace in non-perfection. Learn to embrace it.

Praise

“[Valerie] Young’s extremely perceptive and action-oriented solutions shine. . . . A can’t-miss primer for businesswomen everywhere.”Publishers Weekly (starred review)

The Secret Thoughts of Successful Women examines a common affliction and offers tools, insight, scientific evidence, and numerous examples that aim to banish the impostor for good. Valerie Young’s diligence, passion for the subject, and belief that anyone can overcome feelings of inadequacy, duplicity, and unworthiness rings loudly throughout The Secret Thoughts of Successful Women.”New York Journal of Books

“Dr. Young is a mapmaker. She inspires us to go for it by providing guidelines to make success a choice based on our values rather than on our fear of incompetence. This book is a gift to the millions who want to replace fear and suffering with excitement and joy in their achievements. I am recommending it to all my clients and students who suffer with impostor feelings.”—Suzanne Imes, Ph.D., co-coiner of the impostor phenomenon

“Valerie Young’s book, The Secret Thoughts of Successful Women, provides important insights into the impostor experience of very competent women. She provides important knowledge that can help women begin to truly appreciate and acclaim their success.”—Pauline Rose Clance, Ph.D., ABPP, co-coiner of the impostor phenomenon

“Self-doubt is common, but when it impedes you from attaining your goals, it’s time to take action. This book shows you how to move beyond feeling like an impostor so that you can achieve your full personal and professional potential.”—Lois P. Frankel, Ph.D., author of Nice Girls Just Don’t Get It and Nice Girls Don’t Get the Corner Office

The Secret Thoughts of Successful Women is as important as The Feminine Mystique. Quite simply, if you are a woman—or love one—this book belongs in your library.”—Barbara J. Winter, author of Making a Living Without a Job

Get Inspired! Books for After-School Clubs & Activities

Coordinating after-school clubs and activities in your school community? Explore our collection of books that will help students discover their passion for new (and screen-free!) hobbies. Focusing on topics such as art, board games, crafting, cooking, nature, sports, and more—these books are bound to spark imagination and movement. Browse the middle school and high school

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