Who Gets to Be Indian?

Ethnic Fraud, Disenrollment, and Other Difficult Conversations About Native American Identity

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On sale Oct 07, 2025 | 280 Pages | 9780807044964

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An investigation into how Native American identity became a commodity, from cultural appropriation to ethnic fraud to disenrollment

Settler capitalism has been so effective that the very identities of Indigenous people have been usurped, misconstrued, and weaponized. In Who Gets to Be Indian?, scholar and writer Dina Gilio-Whitaker (Colville Confederated Tribes) explores how ethnic fraud and the commodification of Indianness has resulted in mass confusion about what it means to be Indigenous in the United States.

As an entry point to the seemingly intractable problem of ethnic fraud, Gilio-Whitaker critically looks to the film industry, including a case study of Sacheen Littlefeather, who is most known as the Native American woman that rejected an Oscar on behalf of Marlon Brando in 1973—though later revealed, she was not who she said she was. Gilio-Whitaker argues that this pretendian phenomenon originated in Southern California when the United States was forcing assimilation of Indians into white America culturally, but also into its capitalist economic system. With Indianness becoming a marketized commodity in the Hollywood film business, the field became open to anyone who could convincingly adopt an Indian persona.

Deeply researched using socio-historical analysis, Gilio-Whitaker offers insights from her own experiences grappling with identity to provide clarity and help readers understand how the commodification of Indianness have ultimately left many people of legitimate American Indian heritage to be disconnected from their tribes. Personal and compelling, Gilio-Whitaker takes settler capitalism to task and helps us better understand how we got here in order to counteract the abuses of pretendianism and disenrollment.
Dina Gilio-Whitaker (Colville Confederated Tribes) is a lecturer of American Indian Studies at California State University San Marcos, and an independent consultant and educator in environmental justice policy planning. At CSUSM she teaches courses on environmentalism and American Indians, traditional ecological knowledge, religion and philosophy, Native women’s activism, American Indians and sports, and decolonization. As a public intellectual, Dina brings her scholarship into focus as an award-winning journalist as well, contributing to numerous online outlets including Indian Country Today, the Los Angeles Times, High Country News and many more. Dina is co-author with Roxanne Dunbar-Ortiz of “All the Real Indians Died Off”: And 20 Other Myths About Native Americans, and As Long as Grass Grows: The Indigenous Fight for Environmental Justice from Colonization to Standing Rock.
Introduction

CHAPTER ONE
A Pretendian Princess:
The Curious Case of Sacheen Littlefeather

CHAPTER TWO
Indigeneity, Nationhood, Racialization, and the Settler State:
Why Political Status Matters to Native “Identity” Formation

CHAPTER THREE
Who’s Running the Show?
Indians in Hollywood and the Birth of Native American Ethnic Fraud

CHAPTER FOUR
Indians, Hippies, and Shamans, Oh My!
California and the Birth of Neo-Indianism

CHAPTER FIVE
Kill the Indian to Save the Per Cap:
Settler Capitalism and Tribal Belonging and Unbelonging Through Disenrollment

CHAPTER SIX
Slippery Politics:
Why Claims to Indianness Are So Common

CONCLUSION
The Lessons of Tricksters:
What Coyote Teaches Us

Acknowledgments
Notes
Index
Chapter One

The Curious Case of Sacheen Littlefeather

“Taking on another persona, you can be anything you want.”
~Sacheen Littlefeather, 2010[i]

Dateline: September 17, 2022, Hollywood, California. This was one of the weirdest days of my life, and that’s speaking as someone who was born in Hollywood and grew up in Los Angeles, one of the most interesting and weirdest places on earth. L.A. is the land of illusion, after all, a place where the fusion of reality and fantasy is a set up for cognitive dissonance at any given moment. But what do you call it when cognitive dissonance is collective, when masses of people believe in a fantasy with little basis in reality, when they have believed a lie for so long that it has become their truth? On this day the discordant culmination of half a century of one person’s lies was on full display at the Academy Museum of Motion Pictures where an event was held honoring the life of Sacheen Littlefeather. Littlefeather had built a reputation for a peculiar but highly celebrated incident at the 1973 Academy Awards based on her supposed Native American heritage, cementing her dubious place in Oscars history. In the infamous incident Littlefeather rejected an Oscar on behalf of Marlon Brando for his role in The Godfather, an experience Littlefeather, a budding actress at the time, claimed ruined her career. The museum event was held to extend an official apology to Littlefeather for the damage that was (supposedly) done in the wake of the Oscars incident. Presiding over the ceremony were Academy representatives Jacqueline Stewart, Director and President of the Academy Museum of Motion Pictures; former Academy president David Rubin; current Academy president Janet Yang; CEO of Academy of Arts and Sciences Bill Kramer; and co-chairs of the Academy’s Indigenous Alliance Bird Runningwater and Heather Rae. It was a celebration of Native culture with all the Indigenous pomp and circumstance—a powwow drum, singers, and dancers, a performance by Native hip hop artist Calina Lawrence, Apache Crown Dancers, and hundreds of people in attendance at the Museum’s David Geffen Theater.

I was there with a couple of Native friends who have worked in the film industry, in what we might call Native Hollywood, for decades. We all knew people there and were intimately familiar with the Littlefeather Oscars’ story. I had a personal connection to it because I knew Sacheen from working with her as a journalist starting in 2012. My experience with her over the years, however, had changed my thinking about who she was, dislodging my belief about her claims to being Native American. Prior to that, like most people I took for granted she was an Indian. In 2016 nagging suspicions about the veracity of her claims began seeping into my thinking. By 2018 as I continued talking to people about my doubts and became aware that there were other people who doubted them as well, I was convinced she was a fraud—and besides all the evidence that was already publicly available, I had other, more personal evidence, given to me by Sacheen herself. Thus, my attendance at the Academy Museum ceremony was not as an ardent admirer of Sacheen Littlefeather as it was for most everybody else there that night, but as an observer of some kind of bizarre spectacle for which I was conducting research. For my companions (who were disbelievers) and I the whole experience was surreal, like being in a mind-bending movie where illusion is presented as reality; even the stark red aesthetics of the theatre reminded me of the psychedelic fantasy scenes in David Lynch’s Twin Peaks. Things only got weirder with Sacheen’s death two weeks later and three weeks after that with the releasing of a bombshell article exposing her false identity. It was the inevitable opening of a Pandora’s Box that had been a long time coming, and the torrent of controversy it unleashed is certain to remake conversations about Native American identity and ethnic fraud in Indian country for years to come. It is an ideal launching pad for how we talk about what constitutes Native identity and will serve as a useful reference point throughout this book in our discussions about authenticity and fraud.

The story of Sacheen Littlefeather, born Marie Louise Cruz, cuts deep for many Native and non-Native people who believed her half-century long deception about being, as she often phrased it, “Native American Indian.” Sacheen’s act at the Oscars, while controversial at the time, elevated her to the level of cultural icon and she was perceived as a hero. She was believable; her appearance was convincing and the message was on point, necessary, and timely, all solidifying an illusion of credibility. The evidence in its entirety, however, shows that it was all a deliberate ruse and people were manipulated into believing an act. The story of Littlefeather’s Academy Awards incident has been recounted many times in print, audio, and film over the last half century. Some aspects of the story are consistent over time but altogether they constitute the tip of a much bigger iceberg that conceals a world of inconsistencies, contradictions, and blatant lies. Perhaps even more disturbing in the big picture are the ways people have been knowingly complicit in maintaining Littlefeather’s façade over the decades. Most of the inconsistencies and untruths by Littlefeather and others can be validated through simple fact checking and through the testimony of Littlefeather’s family members and at least one former friend, as I will show. Rather than assess every large and small false claim Littlefeather has made over time (there are far too many to cover in one book chapter) this chapter will instead focus on the most relevant claims and narratives she advanced that turned out to be verifiably untrue, especially relative to her claims to being American Indian.[i] What follows is the Sacheen Littlefeather story from the perspective of my experience with her and information that has become public since her death.

[i] Lisa Snell, “What Would Sacheen Littlefeather Say?”, Native American Times, Oct. 26, 2010, https://web.archive.org/web/20211004010356/https://nativetimes.com/current-news/49-life/people/4479-what-would-sacheen-littlefeather-say. Accessed Jan. 10, 2023.

[i] Examples of some of the inconsistencies of Littlefeather (and other’s) claims that won’t be covered in detail in this chapter include whether or not she was actually present at the Alcatraz Island occupation; how she actually met Brando; and the story about John Wayne supposedly having to be held back from attacking her after her Oscar rejection (see a Los Angeles Times article addressing research debunking the story in 2022, “Column: Did John Wayne Try to Assault Sacheen Littlefeather at the 1973 Oscars? Debunking a Hollywood Myth”).
“This incendiary j’accuse isn’t afraid to name names.”
Publishers Weekly, Starred Review

“With clarity and conviction, Dina Gilio-Whitaker exposes what’s at stake for Native people when Indianness becomes a commodity. A sharp, personal, and urgent look at the high cost for actual Native people in a system built to exploit them at every turn.”
—Kim TallBear, author of Native American DNA: Tribal Belonging and the False Promise of Genetic Science

“Dina Gilio-Whitaker’s Who Gets to Be Indian? tackles the problem of the commodification of Native identity at a crucial moment in American history. With incisive analysis, Gilio-Whitaker reveals how settler capitalism has distorted and exploited Indigenous identities and exposes the roots of folks pretending to be Native and its harms to Native communities. This book is a call to action and a vital tool for understanding how we can protect Indigenous people. A must-read for anyone seeking to confront the complexities of Native identity, sovereignty, and power in America.”
—Liza Black, author of Picturing Indians: Native Americans in Film, 1941–1960

“A fresh and unflinching look into the rise of pretendianism—when it became normalized for Hollywood to grant Native American identities to various grifters. Dina Gilio-Whitaker’s courageous and original analysis will challenge readers, Indigenous or not, to think deeply about the nature of settler colonialism today.”
—Darryl Leroux, author of Distorted Descent: White Claims to Indigenous Identity

“Indigeneity is caught between truth tellers and tricksters. With abiding concern for tribal nationhood, Dina Gilio-Whitaker boldly espouses our truths while confronting the tricksters among us. Indigenous America needs more truth tellers like her and books like this.”
—Gabe Galanda, Indigenous rights attorney

About

An investigation into how Native American identity became a commodity, from cultural appropriation to ethnic fraud to disenrollment

Settler capitalism has been so effective that the very identities of Indigenous people have been usurped, misconstrued, and weaponized. In Who Gets to Be Indian?, scholar and writer Dina Gilio-Whitaker (Colville Confederated Tribes) explores how ethnic fraud and the commodification of Indianness has resulted in mass confusion about what it means to be Indigenous in the United States.

As an entry point to the seemingly intractable problem of ethnic fraud, Gilio-Whitaker critically looks to the film industry, including a case study of Sacheen Littlefeather, who is most known as the Native American woman that rejected an Oscar on behalf of Marlon Brando in 1973—though later revealed, she was not who she said she was. Gilio-Whitaker argues that this pretendian phenomenon originated in Southern California when the United States was forcing assimilation of Indians into white America culturally, but also into its capitalist economic system. With Indianness becoming a marketized commodity in the Hollywood film business, the field became open to anyone who could convincingly adopt an Indian persona.

Deeply researched using socio-historical analysis, Gilio-Whitaker offers insights from her own experiences grappling with identity to provide clarity and help readers understand how the commodification of Indianness have ultimately left many people of legitimate American Indian heritage to be disconnected from their tribes. Personal and compelling, Gilio-Whitaker takes settler capitalism to task and helps us better understand how we got here in order to counteract the abuses of pretendianism and disenrollment.

Author

Dina Gilio-Whitaker (Colville Confederated Tribes) is a lecturer of American Indian Studies at California State University San Marcos, and an independent consultant and educator in environmental justice policy planning. At CSUSM she teaches courses on environmentalism and American Indians, traditional ecological knowledge, religion and philosophy, Native women’s activism, American Indians and sports, and decolonization. As a public intellectual, Dina brings her scholarship into focus as an award-winning journalist as well, contributing to numerous online outlets including Indian Country Today, the Los Angeles Times, High Country News and many more. Dina is co-author with Roxanne Dunbar-Ortiz of “All the Real Indians Died Off”: And 20 Other Myths About Native Americans, and As Long as Grass Grows: The Indigenous Fight for Environmental Justice from Colonization to Standing Rock.

Table of Contents

Introduction

CHAPTER ONE
A Pretendian Princess:
The Curious Case of Sacheen Littlefeather

CHAPTER TWO
Indigeneity, Nationhood, Racialization, and the Settler State:
Why Political Status Matters to Native “Identity” Formation

CHAPTER THREE
Who’s Running the Show?
Indians in Hollywood and the Birth of Native American Ethnic Fraud

CHAPTER FOUR
Indians, Hippies, and Shamans, Oh My!
California and the Birth of Neo-Indianism

CHAPTER FIVE
Kill the Indian to Save the Per Cap:
Settler Capitalism and Tribal Belonging and Unbelonging Through Disenrollment

CHAPTER SIX
Slippery Politics:
Why Claims to Indianness Are So Common

CONCLUSION
The Lessons of Tricksters:
What Coyote Teaches Us

Acknowledgments
Notes
Index

Excerpt

Chapter One

The Curious Case of Sacheen Littlefeather

“Taking on another persona, you can be anything you want.”
~Sacheen Littlefeather, 2010[i]

Dateline: September 17, 2022, Hollywood, California. This was one of the weirdest days of my life, and that’s speaking as someone who was born in Hollywood and grew up in Los Angeles, one of the most interesting and weirdest places on earth. L.A. is the land of illusion, after all, a place where the fusion of reality and fantasy is a set up for cognitive dissonance at any given moment. But what do you call it when cognitive dissonance is collective, when masses of people believe in a fantasy with little basis in reality, when they have believed a lie for so long that it has become their truth? On this day the discordant culmination of half a century of one person’s lies was on full display at the Academy Museum of Motion Pictures where an event was held honoring the life of Sacheen Littlefeather. Littlefeather had built a reputation for a peculiar but highly celebrated incident at the 1973 Academy Awards based on her supposed Native American heritage, cementing her dubious place in Oscars history. In the infamous incident Littlefeather rejected an Oscar on behalf of Marlon Brando for his role in The Godfather, an experience Littlefeather, a budding actress at the time, claimed ruined her career. The museum event was held to extend an official apology to Littlefeather for the damage that was (supposedly) done in the wake of the Oscars incident. Presiding over the ceremony were Academy representatives Jacqueline Stewart, Director and President of the Academy Museum of Motion Pictures; former Academy president David Rubin; current Academy president Janet Yang; CEO of Academy of Arts and Sciences Bill Kramer; and co-chairs of the Academy’s Indigenous Alliance Bird Runningwater and Heather Rae. It was a celebration of Native culture with all the Indigenous pomp and circumstance—a powwow drum, singers, and dancers, a performance by Native hip hop artist Calina Lawrence, Apache Crown Dancers, and hundreds of people in attendance at the Museum’s David Geffen Theater.

I was there with a couple of Native friends who have worked in the film industry, in what we might call Native Hollywood, for decades. We all knew people there and were intimately familiar with the Littlefeather Oscars’ story. I had a personal connection to it because I knew Sacheen from working with her as a journalist starting in 2012. My experience with her over the years, however, had changed my thinking about who she was, dislodging my belief about her claims to being Native American. Prior to that, like most people I took for granted she was an Indian. In 2016 nagging suspicions about the veracity of her claims began seeping into my thinking. By 2018 as I continued talking to people about my doubts and became aware that there were other people who doubted them as well, I was convinced she was a fraud—and besides all the evidence that was already publicly available, I had other, more personal evidence, given to me by Sacheen herself. Thus, my attendance at the Academy Museum ceremony was not as an ardent admirer of Sacheen Littlefeather as it was for most everybody else there that night, but as an observer of some kind of bizarre spectacle for which I was conducting research. For my companions (who were disbelievers) and I the whole experience was surreal, like being in a mind-bending movie where illusion is presented as reality; even the stark red aesthetics of the theatre reminded me of the psychedelic fantasy scenes in David Lynch’s Twin Peaks. Things only got weirder with Sacheen’s death two weeks later and three weeks after that with the releasing of a bombshell article exposing her false identity. It was the inevitable opening of a Pandora’s Box that had been a long time coming, and the torrent of controversy it unleashed is certain to remake conversations about Native American identity and ethnic fraud in Indian country for years to come. It is an ideal launching pad for how we talk about what constitutes Native identity and will serve as a useful reference point throughout this book in our discussions about authenticity and fraud.

The story of Sacheen Littlefeather, born Marie Louise Cruz, cuts deep for many Native and non-Native people who believed her half-century long deception about being, as she often phrased it, “Native American Indian.” Sacheen’s act at the Oscars, while controversial at the time, elevated her to the level of cultural icon and she was perceived as a hero. She was believable; her appearance was convincing and the message was on point, necessary, and timely, all solidifying an illusion of credibility. The evidence in its entirety, however, shows that it was all a deliberate ruse and people were manipulated into believing an act. The story of Littlefeather’s Academy Awards incident has been recounted many times in print, audio, and film over the last half century. Some aspects of the story are consistent over time but altogether they constitute the tip of a much bigger iceberg that conceals a world of inconsistencies, contradictions, and blatant lies. Perhaps even more disturbing in the big picture are the ways people have been knowingly complicit in maintaining Littlefeather’s façade over the decades. Most of the inconsistencies and untruths by Littlefeather and others can be validated through simple fact checking and through the testimony of Littlefeather’s family members and at least one former friend, as I will show. Rather than assess every large and small false claim Littlefeather has made over time (there are far too many to cover in one book chapter) this chapter will instead focus on the most relevant claims and narratives she advanced that turned out to be verifiably untrue, especially relative to her claims to being American Indian.[i] What follows is the Sacheen Littlefeather story from the perspective of my experience with her and information that has become public since her death.

[i] Lisa Snell, “What Would Sacheen Littlefeather Say?”, Native American Times, Oct. 26, 2010, https://web.archive.org/web/20211004010356/https://nativetimes.com/current-news/49-life/people/4479-what-would-sacheen-littlefeather-say. Accessed Jan. 10, 2023.

[i] Examples of some of the inconsistencies of Littlefeather (and other’s) claims that won’t be covered in detail in this chapter include whether or not she was actually present at the Alcatraz Island occupation; how she actually met Brando; and the story about John Wayne supposedly having to be held back from attacking her after her Oscar rejection (see a Los Angeles Times article addressing research debunking the story in 2022, “Column: Did John Wayne Try to Assault Sacheen Littlefeather at the 1973 Oscars? Debunking a Hollywood Myth”).

Praise

“This incendiary j’accuse isn’t afraid to name names.”
Publishers Weekly, Starred Review

“With clarity and conviction, Dina Gilio-Whitaker exposes what’s at stake for Native people when Indianness becomes a commodity. A sharp, personal, and urgent look at the high cost for actual Native people in a system built to exploit them at every turn.”
—Kim TallBear, author of Native American DNA: Tribal Belonging and the False Promise of Genetic Science

“Dina Gilio-Whitaker’s Who Gets to Be Indian? tackles the problem of the commodification of Native identity at a crucial moment in American history. With incisive analysis, Gilio-Whitaker reveals how settler capitalism has distorted and exploited Indigenous identities and exposes the roots of folks pretending to be Native and its harms to Native communities. This book is a call to action and a vital tool for understanding how we can protect Indigenous people. A must-read for anyone seeking to confront the complexities of Native identity, sovereignty, and power in America.”
—Liza Black, author of Picturing Indians: Native Americans in Film, 1941–1960

“A fresh and unflinching look into the rise of pretendianism—when it became normalized for Hollywood to grant Native American identities to various grifters. Dina Gilio-Whitaker’s courageous and original analysis will challenge readers, Indigenous or not, to think deeply about the nature of settler colonialism today.”
—Darryl Leroux, author of Distorted Descent: White Claims to Indigenous Identity

“Indigeneity is caught between truth tellers and tricksters. With abiding concern for tribal nationhood, Dina Gilio-Whitaker boldly espouses our truths while confronting the tricksters among us. Indigenous America needs more truth tellers like her and books like this.”
—Gabe Galanda, Indigenous rights attorney

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